'Never Stop Exploring.' The North Face began as a San Francisco-based climbing equipment retail store, founded in 1966. Now, more than 50 years after its humble grand opening, The North Face delivers an extensive line of performance apparel, equipment, and footwear. It is the good selection for climbers, mountaineers, extreme skiers, snowboarders, endurance runners, and explorers. 'To equip you to push your limits and feed your soul' is the ultimate promise of The North Face. And the commitment for the next 50 years and beyond is to inspire people to live a life of exploration.